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Putri, Meutia, Nupus H. The Influence of Influencer Marketing and Online Customer Review on Purchasing Decision Mediated by Brand Image : A Study on Nivea Suncare Consumers among Students of Sultan Ageng Tirtayasa University. MSR [Internet]. 2025 Nov. 21 [cited 2026 May 31];4(4):36-45. Available from: https://www.smanagementscienceresearchjournal.com.msjr.my.id/index.php/msr/article/view/183